Fernando Pizarro

Fernando Pizarro

I’m a go-to-market leader and operator. I build the first repeatable revenue motion at AI and B2B companies.

I’ve run companies as CEO and COO, and I’ve opened the US market for tech companies headquartered in Korea and China. I do the 0-1 work myself: the first enterprise deals, the first playbooks and the first hires.

Background

I grew up the child of diplomats and moved around a lot, which taught me to talk with all kinds of people. I started in business development across Asia Pacific at Disney, Discovery Networks and Yahoo, then went into startups: I founded Gametize in Singapore and sold it, and ran North America for Papaya Mobile through its parent’s IPO. Along the way I co-wrote books on SaaS sales and customer success, including Farm Don’t Hunt and the Sales Blueprints series. Later I opened the US market for Spoon Radio and ran Aikito as COO and then CEO. Most recently, as COO of DashFox, I built a one-of-a-kind referral engine on steroids.

Ideas

• Consultants need to deliver markdown, not slides The slide deck is giving way to the .md file: a short text deliverable that your team and your AI tools can both work from. Read on LinkedIn →
• B2U: Business to User AI companies win individual users first and build the enterprise motion on top. B2U runs both as one go-to-market system. Read on LinkedIn →
• IRL is the new new thing since AI As AI automates more of the sales process, the human conversation between buyer and seller matters more. Read on LinkedIn →

Get in touch

[email protected] LinkedIn

San Francisco. Chicago Booth MBA, Harvard undergrad. Native English and Spanish, working Chinese and French.